
Reciprocity. It is a law that has been around forever and the most successful entrepreneurs have always embraced it. What is this thing…reciprocity? In short, you get what you give. Whatever you put out comes back to you. Good or bad. How can this be? Don’t ask me! It’s just how the world works. But here’s what I do know: You can use the law of reciprocity to grow your company quickly and healthily. It works without fail.
For you to have a sustainable, growing business, you need to provide value to others. We all know that part, but there is more to it. We need to deliver at a level where the client can’t pay it back. What the hell does that mean? We need to get paid for our service or product, no question. But the value you deliver along with your service/product must be far in excess of the monetary exchange. So far above that the client gets value beyond any price tag. With the law of reciprocity that extra value will somehow, someway come back to you.
Don’t believe me, yet? Try these simple experiments in reciprocity:
You see what I am saying? I understand those are simple examples, but the stuff I am about to tell you works too. Without a fail, every time.
Here is how you apply it to business:
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Reply #3 on : Thu April 10, 2008, 11:31:34
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