If You Are Not a Media Darling, Be a Media Whore - When it comes to garnering media exposure, there are quite a few entrepreneurial types out there. None are necessarily better than the other, but all leverage media exposure differently, for sure. Statistically, it is unlikely that you will be a Media Darling, the likes of PayPal, Google, and Salesforce.com. But you can become a Media Whore. And as Martha Stewart, a Media Whore herself, says, “It’s a good thing.”
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